Who we are

Hi, I’m Laurren Segraves! My journey to serving pet groomers with bookkeeping services has been anything but ordinary. I graduated magna cum laude with a Bachelor of Science in Management Accounting, receiving distinctive honors for my academic achievements through the business society Sigma Beta Delta. I also earned a Master of Business Administration degree and was recognized by my university as the most outstanding MBA student. I gained my accounting work experience by landing a job at a CPA firm right out of college. Through the firm, I learned the essentials of bookkeeping, payroll, and too many other avenues to list out!

But my story doesn’t stop there. My love for animals and creativity inspired me to step away from the professional world and pursue becoming a pet groomer, mainly through my connections and exposure to the grooming industry I made from showing Poodles! This unique combination of experiences and education gives me a deep understanding of the challenges and joys of running a grooming business, both of which landed me a position as an adjunct professor within the business school of a private university.

Now, I combine my financial expertise and industry insight to help pet groomers take control of their finances. I know how demanding the work can be—from managing tangles to mingling with clients —and how bookkeeping can often feel overwhelming. That’s where I come in.

My mission is to provide customized bookkeeping solutions, so you can focus on what you do best: transforming pets and growing your business. In addition to my bookkeeping services, I own and operate my grooming salon full time and also offer personal money management consulting and coaching to pet groomers through TransFURmational Solutions, as well as my Podcast on both Apple and Spotify platforms.